Running on Empty Food Review With Reviewbrah and Lexi
The Immaculate Appeal of Reviewbrah
YouTube, as we know it, is the Thunderdome of some of the loudest voices on the Net. Views are king, and YouTubers volition practise absolutely anything for even a moment of fame in the hopes of wriggling up the ladder of content creators. Shameless top YouTubers, embraced wholly by the platform itself, have fifty-fifty gone as far as to movie a suicide victim's corpse, or paid freelancers to hold up a sign reading "Death to all Jews." The antonym to this vile degradation of the spirit, however, likewise resides on YouTube — and he is reviewing Taco Bell.
This is John, colloquially known to the internet as "Reviewbrah". His aqueduct, TheReportOfTheWeek, where he primarily reviews food and energy drinks, has accumulated over 150 million views and i.5 meg subscribers.
The secret? Being a 18-carat person and doing what you relish, information technology seems. Since 2011, the content of the channel has changed trivial over the years, an achievement for the staying ability of the humble nature of Reviewbrah's piece of work.
Ane of the near endearing parts of the Reviewbrah ethos is the principle that he sets. During an interview with CNN, Reviewbrah briefly discusses reviewing fast food in particular. John quips "Is every average American eating a steak dinner every night? No. Fast food though, well, there'due south usually a McDonalds every half mile… I desire to exist applicable to the largest number of people."
This approach towards his subject matter is a refreshing change of footstep from the frivolity of YouTube as a platform. Whereas other Youtubers effort to cultivate a distance from the viewer, inundating themselves as special members of society that alive in a different world from the layman, Reviewbrah embraces the more mundane, normal sides of life. Despite his slow burn to success and celebrity appearances on Tosh.0 and other shows, Reviewbrah has never forsaken the average person who has managed to requite him this opportunity in the first place.
Reviewbrah upholds a value not often encountered within amusement — a genuine sense of self.
A self-proclaimed aficionado of early 20th century fashion, information technology is almost incommunicable to find Reviewbrah not wearing 1 of his many suits. This fifty-fifty predates his YouTube career, the suits accept been a part of his life since he was very young. Despite his fears that people would make fun of him, Reviewbrah began wearing his signature suits in loftier school after he decided he liked the look. As far every bit dressing and presenting how yous'd like, Reviewbrah offers this simple advice: "Don't be afraid to do it."
The idea of an uncompromising private is becoming further and farther removed from the frontlines of content creation online. YouTube videos begin to fall into a vague approximation of what sells — the same cuts, editing, close up zooms of funny faces or sayings, there is a definitive "style" to successful Youtubers. Reviewbrah eschews that for a very elementary, straightforward presentation of his work. On a site that is plagued by the need to be the loudest and flashiest in order to succeed, seeing someone who refuses to comply is a refreshing change of pace.
In addition to Youtube, Reviewbrah also runs a shortwave radio show. He has always had an immense interest in radio, and despite how deprecated the medium is, he devotes a fair amount of time to doing it simply because he enjoys it. At the end of every video is a short plug for his radio show, where he talks about various subjects and takes music requests from listeners who decide to email the show. Finding an audience for a seemingly dead platform is only something that he is willing to undergo if it ways pursuing his passions, and I deeply respect the commitment needed in gild to become his show off the footing similar he has done.
Reviewbrah'south videos and mannerisms are full of funny little idiosyncrasies, fans will often quote his favorite phrases, "the fact of the matter is", "it is what information technology is", all of his dialogue is precise and planned with no filler words. Fans often playfully joke about his attention to detail on seemingly insignificant things, but he is merely devoted to accuracy in a way that supersedes performing for others.
In add-on to nutrient reviews, Reviewbrah has also been known to dip into more personal subjects at times, specially with a focus on mental health. His openness regarding his ain struggles feels different than other YouTubers. Reviewbrah, whose entire gig is being genuine, is able to provide a sort of gravity that is simply impossible with a channel devoted to beingness outrageous.
Instead of having to accept his words with a grain of table salt, with the fearfulness that he might simply be mining mental illness for some clicks or views, one tin can trust that Reviewbrah is being honest and forthcoming in his word. Reviewbrah has struggled with depression and anxiety for most of his Youtube career, and has made it no clandestine.
The subject of mental health online has always been a hard conversation, even more so now that it is such a hot topic. The barriers to the discussion have been lifted, and as a result, at that place are more voices than e'er. A lot of times, in that location are likewise many cooks in the kitchen for a productive or even coherent word of mental health to occur. Social media surges daily with different flavors of usually superficial regurgitations of self-care and staying hydrated, usually well-intentioned people simply saturating the conversation more with the aforementioned dialogue that we've read for years.
The divergence betwixt Reviewbrah and the cultural zeitgeist of mental health discussion is that Reviewbrah'southward thoughts and offerings are usually just packaged with the other things that he does. The more grounded approach of keeping mental illness from being put on a pedestal resonates deeply with me, equally well as others who have grown leery of the mode that discourse has transformed over the years.
This is not to say that anyone is wrong for seeing things in a different light, rather merely that Reviewbrah's very down to World approach is a refreshing change of pace in a very stimulated society. He takes information technology seriously, only does not allow information technology to overshadow the things he enjoys or what he feels he has to offer his fans, it is simply something he addresses whenever he feels called.
One of my favorite offerings of Reviewbrah, the people'south champion, is an annual video tradition that but records a day in the nutrient reviewer's life. These are usually longform, 45 minute long cuts recorded and cut for relative brevity, with very little planning or editing of video. Watching him ascension upward at bizarre hours, walk through his skincare routine, even simply checking emails seems very personal and it is a treasure to be shared with the viewer who he owes nada to.
The simultaneously mundane but as well very personal experience of merely seeing a normal day through his optics has always been a unique joy, in that for a short time 1 may but transplant themselves into his world.
It goes deeper than just a fun video for the fans though, it is more almost the vulnerability of someone famous showing the very normal sides of life that celebrities and other Youtubers especially are e'er trying to subvert in accordance with their larger than life personas. Watching Reviewbrah wake upwardly, put on a conform, and methodically check the chemicals of his pool before the sun rises is cathartic in a way, information technology shows that totally independent of the success of his aqueduct, Reviewbrah is however a item-oriented human being of routine. He just wakes up, sees the day for what it is, and does his best.
Reviewbrah's relationship with his fans is a by and large healthy ane, a unique kind of togetherness tin can be found in the comments of his videos, all from fans who enjoy the idyllic pace of his work. Even in the early days of his aqueduct, Reviewbrah managed to gain organic traction posted in places like 4chan, whose users were surely fatigued to his relatively weird and obscure style, and has since become much more than famous on the net. Reviewbrah has managed to somehow find himself as a meme, in that the world does not know how to cope with an outlier, and instead works through the most common lens of the internet: sense of humour.
Reviewbrah memes run far and broad, and he has even featured some of them on a video chosen "How I Feel About Beingness A Meme", where he shows a collection of memes virtually himself and laughs along with them. Even when people leave mean comments, Reviewbrah will picture himself reacting to them in a happy go lucky mode, brushing off the anonymous cruelties of the internet and making light of them. This, in my opinion, is ane of the about indicative parts of the Reviewbrah approach to things: simply making the best with what you've got.
In this video, Reviewbrah even addresses the darker memes that people take made, putting his image into missing persons reports during tragedies, and he calls it what information technology is: disappointing. But, as he states, he is simply the subject area and has no control over what people say or do, and he has made his peace with becoming a funny grapheme for the greater internet to do what they please with. During the early years peculiarly, being famous on 4chan and other more obscure internet hideouts landed him a lot of edgy and controversial fans, at present that he has accomplished greater success he is less inundated with the more internet-poisoned parts of lodge and is able to capture the eyes of a much less contemptuous fanbase.
Overall, becoming a phenomenon has non affected his output much. Reviewbrah's focus since day ane has been making content for his fans, even before they existed. All of his videos have been filmed in an informative way since he began, and he shows no signs of stopping. Reviewing food and beverage is merely the name of the game, and Reviewbrah has written his rules. The tens of thousands of new subscribers every month are just testament to Reviewbrah'south hard work — just specifically sticking to his guns and making information technology on his own terms.
As Reviewbrah would say, "Information technology is what it is."
Source: https://medium.com/swlh/the-immaculate-appeal-of-reviewbrah-a6257b38fe54
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